Erik Grab


Erik Grab is currently Vice President Strategic Anticipation & Innovation for the Michelin Group.

He is also in charge of the Mobility Open Lab of Michelin, a co-innovation ecosystem gathering over 200 international companies and 50 international or professional organizations.

His previous mission within the Group was as Global Marketing Director for the two main Michelin business entities, namely Truck and Passenger Car.

Before joining Michelin, Erik had created a Business Consulting Agency which he subsequently sold to WPP, world leader in advertising and marketing services.

Erik began his career in sales, then turned to marketing consultancy and market studies, including within the German Institute GfK before becoming the company’s French branch Director.

Erik is a strategic anticipation and innovation unconditional enthusiast and regularly speaks on university campuses and international forums on the future of mobility and sustainable development.

He is a member of the Futuribles International Board, President of the third research initiative “Economy & Climate ” at the University of Dauphine and President of the Strategic Orientation Committee of ICN. He is also the new Mobility Factory Project Coordinator for the PFA ( Plateforme de la Filière Automobile Française).