Jesper Falkheimer, Ph.D., Professor in Strategic Communication and Head for Division for Research, Collaboration and Innovation (FSI) at Lund University, Sweden. The mission of the division, with a staff of 100+, is to optimize the university support for innovation, collaboration, commissioned education and external research funding. Falkheimer has had university management positions the last 12 years, besides doing research in areas such as crisis communication and communication management. He is editor-in-chief of Journal of Communication Management, Honorary Professor at Hong Kong Polytechnic University, and has professional experience from the media and communications industry.